![]() An organized procedure to research an industry OR a specific company is provided below along with the links and resources to actually do the research. If you are only interested in a specific company, start at Step 8, then lightly cover some of the other areas to learn about industries the company operates in. Following the entire process will allow you to gain an in-depth understanding of the industry or firm, far beyond that gained by focusing purely on financial data. Specific parts of the process can be used to rapidly investigate certain aspects of the industry or company. Our site is frequently used by those considering entering new industries, competitive intelligence professionals, research librarians, market researchers, economic development professionals, students, investors, bankers and many others." How to Learn About an Industry or a Specific Company" is a Polson Enterprises web site. If you have any comments about the site or the procedure, please email them to us.
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The primary SIC Codes reference is a book, STANDARD INDUSTRIAL CLASSIFICATION MANUAL 1987
OSU#DBU S787 1987 (In Federal Documents)
SIC Codes can also be identified using some online indexes. The sites tend to move around a little so we listed several. You may also find the interface used by one site more helpful than others for your specific needs.
Some SIC / NAICS conversion tables are available online.
A Canadian version is also available on the web. It is titled Strategis.
Check our Industry Portals page for a portal in your industry.
Analyzes stocks by industry, list major events, concerns, trends, future expectations.
Note: in the old days, census data was about the only resource available in many fields. It remains an excellent source in some areas such as the current industrial reports. However in many fields, industries are now moving at a much faster pace and new product categories not even covered by census data are of interest. In those fields, industry trade associations and groups providing coverage of specific industries are far more productive than several year old or non existent census data. Do not get me wrong, census data can be helpful in many applications and especially in an historical perspective, but in breaking industries you must use other sources.
Different Censuses cover these areas:Construction, Retail Trade, Manufacturing Industries, Service Industries, Transportation, Mining, and Agriculture.
Older census data is available at the OSU Library Federal Documents area.
Current Census information is available on-line. It is usually easier to find the older documents in paper form and learn more about their content and exact titles and then begin searching for the online updated versions. The 4 major online sources are:
Look up reports from several companies in the industry to get a feel for the reoccurring issues.
Annual reports are available several sources
Most market research firms follow many industries or provide research on demand (assemble the info once it is needed) - but some follow only one industry. They become almost a de facto source for info on that industry. Usually, but not always, these single industry research firms operate in faster changing industries.
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It may be difficult to find an index to some trade publications. The magazine may provide and annual index or you may have to leaf through them.
American Demographics is searchable on-line at their web site.
Those concerned with licensing of intellectual property and technology transfer issues may find the links below helpful:
Those concerned with developing new inventions will find our Invention Information Center helpful.
Many industries are heavily regulated (transportation, utilities, food, explosives, medical devices, etc.). Typically, older industries and those having a bearing on the safety of the general population are the most regulated.
Special licenses and permits may be required. Many regulations require extensive filing of reports and inspections which may be public records.
Environmental compliance records for a site or for the equipment produced by the manufacturer may be available. Some data may be found with industry regulating bodies such as the EPA and OSHA. The amount and intensity of regulations in an industry can seriously effect the ability of a new player to enter.
OSU# 016.347 138 (2nd Floor Reference Desk Area)
OU LAW LIBRARY has a CD-ROM version
OU LAW LIBRARY also has most of the periodicals that are indexed
This is a several hundred volume set at the OU LAW LIBRARY (1st Floor).
It consists of reports written about specific issues. It is printed in a series (they are on series 5 now). Paper indexes are provided. You will be able to find reports on almost any industry. The reports consist of discussions of cases (with case references) about specific issues. It is an excellent reference.
You can also search for recalls here.
CONTINUE TO PART 2 - begins with Step #8

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